Unilever, a dual-listed corporation consisting of Unilever PLC (based in London) and Unilever NV (based in Rotterdam), owns more than 500 companies worldwide engaged in the manufacture and sale of soap, food, beverages, cleaning agents and personal care products. Some of its most famous products include Lipton, Lux, Axe, Walls, Ponds and Dove. One of the most well-known companies in the world with €39,823 million of revenue as of 2009, Unilever employs more than 163,000 people in more than 150 countries.
DESIGN ELEMENTS OF UNILEVER LOGO
Shape of the Unilever Logo: Unilever’s new logo was introduced on their 75th anniversary in 2005, and is a prime example of a composite logo. It represents their new theme of vitality. The emblem consists of a large ‘U’, actually featuring 25 different icons that symbolize Unilever and its brands, the idea of vitality, and the benefits the company brings to its consumers. These icons include Sun, Hand, Flower, Bee, DNA, Hair, Palm tree, Sauces or Spreads, Bowl, Spoon, Spice & Flavors, Fish, Sparkle, Bird, Tea, Lips, Ice cream, Recycle, Particles, Frozen, Container, Heart, Clothes, Wave and Liquid. Color of the Unilever Logo: The blue color in the Unilever logo represents prosperity, unity, purity, safety and trust.
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